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20 stories for “Zudio”

Plain metal clothing racks holding rows of inexpensive colourful shirts and trousers in a brightly lit empty store

Opinion · Retail

Value fashion is rewriting the mid-market P&L

Zudio-style private-label volume at sub-₹999 is forcing department stores and mid brands to choose between premiumisation or exit.

The Desk · 28 Sep · 4 min read

Empty highway-side retail building exterior with large glass windows and afternoon sunlight

Opinion · Platforms

Why permanent outlets beat seasonal sales

Bhiwandi’s 365-day model exposes the limits of festive-only discounting for both brands and full-price retailers.

The Desk · 26 Sep · 4 min read

Spacious empty outlet mall corridor with clothing racks and bright overhead lighting

Retail

Outlet Mall of India opens in Bhiwandi with 70% off

Maharashtra’s first large outlet centre runs 365-day discounts on 100-plus brands, forcing high-street and mall full-price operators to rethink markdown calendars.

Meera Iyer · 26 Sep · 4 min read

Simple metal clothing racks packed with low-priced hanging garments in a plain store interior

Opinion · Retail

Value fashion is rewriting the apparel P&L

Zudio-style volume at sub-₹999 is forcing every brand to choose between turns and ticket size before the festive tills open.

The Desk · 24 Sep · 4 min read