The stack
Marketplaces, ONDC, WhatsApp commerce and the stack that sits under Indian retail platforms.
Opinion · Platforms
Homegrown labels already clock 60 per cent jumps in smaller towns; the next two weeks will separate platforms that can fulfil from those that only promise.
The Desk · 2 Oct · 4 min read
Opinion · Platforms
Bhiwandi’s 365-day model exposes the limits of festive-only discounting for both brands and full-price retailers.
The Desk · 26 Sep · 4 min read
Platforms
Quick commerce platforms list scarce units on launch day to own the immediacy conversation.
Rhea Kapoor · 23 Sep · 4 min read
Platforms
Platinum Jasmine offers 1.7 per cent at a 3.5 per cent discount as the eyewear firm prepares its public listing.
Rhea Kapoor · 21 Sep · 4 min read
Platforms
Marketplace programme targets tier-2 fashion labels with video and live tools ahead of festive conversions.
Rhea Kapoor · 13 Sep · 4 min read
Platforms
Pure Contra PMS fully sold Avenue Supermarts in July, citing format wars that could hit medium-term margins.
Rhea Kapoor · 12 Sep · 4 min read
Platforms
Marketplace programme arms Tier-2 fashion labels with video, live commerce and virtual try-on to cut discovery cost before festive.
Rhea Kapoor · 11 Sep · 4 min read
Platforms
Marketplace programme gives Tier-2 fashion labels video tools, live commerce and virtual try-on to scale before festive, cutting discovery cost for new sellers.
Rhea Kapoor · 10 Sep · 4 min read
Opinion · Platforms
The August CLSA maps and Flipkart’s 1,000-MFC milestone show that empty shelves will punish P&Ls harder than missing a few pincodes.
The Desk · 31 Aug · 4 min read
Platforms
CLSA mapping of top-10 cities shows Walmart unit ahead of Swiggy on both store count and pincode coverage, tightening the race for merchant shelf space.
Rhea Kapoor · 31 Aug · 4 min read
Opinion · Platforms
CLSA maps and capital top-ups show the race has shifted from city count to pin-code stranglehold.
The Desk · 28 Aug · 4 min read
Platforms
40% year-on-year growth in WhatsApp-led commerce is not a Meta slide. It is how a brand sells when the customer will not download a fourth shopping app.
Rhea Kapoor · 16 Aug · 5 min read
Platforms
The protocol did not kill Amazon. It also did not die. India's public digital commerce layer is settling into the unglamorous job: being a pipe some apps use.
Rhea Kapoor · 11 Aug · 6 min read