The cart

Ecommerce

Indian ecommerce — reported, then argued.

Opinion · Ecommerce

Q-commerce is a grocery company now. Stop calling it a startup category.

The 10-minute war is over as a novelty. What remains is retail: rent, shrinkage, labour, and who owns the evening slot in a hundred Indian cities.

The Desk · 20 Aug · 6 min read

Ecommerce

Blinkit is no longer a side quest. It is Eternal's company.

Zomato's parent is discovering what every marketplace learns too late: the 10-minute grocery habit pays the bills the 30-minute meal no longer does.

Ananya Rao · 17 Aug · 7 min read

Ecommerce

Flipkart's dark-store sprint is not about grocery. It is about not becoming yesterday.

1,500 dark stores by year-end is a number designed to sound like Blinkit. The harder trick is making Minutes a habit without torching the marketplace that still pays the rent.

Ananya Rao · 16 Aug · 6 min read

Ecommerce

Amazon Now's 100-city map is a threat. It is also a confession.

The company that taught India two-day delivery is now paying to look like a dark store. The investment is real. The question is whether Prime and 10 minutes can share a brain.

Meera Iyer · 15 Aug · 6 min read

Ecommerce

Zepto's IPO clock is a product review in disguise.

The 2026 new-age pipeline has a grocery app in it because public markets now understand 10-minute demand. They still have to price 10-minute costs.

Ananya Rao · 14 Aug · 6 min read

Ecommerce

Meesho already won the customer everyone else is still pitching.

Value commerce is not a tier-2 story. It is the majority of Indian ecommerce, and it does not care about your 10-minute milk.

Meera Iyer · 10 Aug · 6 min read