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20 stories for “orders”

Stacked cardboard cartons and packing tape on a warehouse conveyor under bright lights

Ecommerce

Amazon Flipkart open festive with double orders premium surge

Great Indian Festival and Big Billion Days kick off; shoppers upgrade via discounts and finance, lifting average selling prices for sellers.

Ananya Rao · 10 Oct · 4 min read

Warehouse conveyor belts moving sealed cartons under bright overhead lights at night

Ecommerce

Amazon Great Indian Festival opens with 100% order growth

Biggest opening day ever puts pressure on dark-store capacity and seller inventory across pin codes.

Ananya Rao · 9 Oct · 4 min read

Roadside view of a delivery bag on a scooter beside a closed shop shutter at dawn

Opinion · Platforms

Why value retail’s store race now collides with quick commerce

Trent and DMart keep opening doors while Blinkit and Zepto pull the top-up basket; the P&L fight is over density versus speed.

The Desk · 8 Oct · 4 min read

Open beauty product testers and mirrors on a clean white retail counter under soft spotlights

Ecommerce

Nykaa adds 14 stores to 338, clocks strong Q2 growth ahead of festive

Beauty and fashion both beat estimates; House of Nykaa brands and Nike drops keep the till busy while SuperStore scales.

Ananya Rao · 7 Oct · 4 min read

Apparel racks and hanging garments in a brightly lit warehouse corner

Ecommerce

Nykaa Fashion offers six-month zero commission

Hidden Gems accelerator gives homegrown apparel brands free platform access plus marketing support ahead of festive listings.

Ananya Rao · 5 Oct · 4 min read

Quiet small-town Indian market street at early morning with closed shutters and stacked delivery crates

Opinion · Platforms

Why Tier-2 festive growth now decides marketplace winners

Homegrown labels already clock 60 per cent jumps in smaller towns; the next two weeks will separate platforms that can fulfil from those that only promise.

The Desk · 2 Oct · 4 min read

Quiet urban street corner with parked delivery bikes and closed shutter of a small warehouse at early morning light

Opinion · Ecommerce

Why dark-store maths now favour discipline over pure discount

Amazon’s cheque and Flipkart’s PIN grab arrive just as Blinkit and peers cut promo intensity.

The Desk · 1 Oct · 4 min read

Rows of stocked metal shelves inside a compact urban dark store under fluorescent light

Ecommerce

Flipkart Amazon near 1,000 dark stores in q-comm sprint

Bernstein note shows Flipkart approaching the mark while Amazon eyes festive season scale, pressuring Blinkit margins.

Ananya Rao · 29 Sep · 4 min read

Retail

Reliance Retail crosses 20,000 stores after adding 1,564 in FY26

Network hits 20,160 outlets and 78.3 million sq ft as JioMart hyperlocal orders accelerate across 5,100 pin codes.

Meera Iyer · 27 Sep · 4 min read

Back-room stock shelves with cardboard boxes and a delivery crate near a service door

Retail

Vishal Mega Mart runs quick commerce from 767 of 819 stores

Value retailer turns existing floors into fulfilment nodes, lifting order share to 5% plus in most locations without new dark-store capex.

Meera Iyer · 27 Sep · 4 min read

Wide empty supermarket aisle with stacked shelves of packaged goods under bright ceiling lights

Retail

Carrefour opens 50,000 sq ft Noida flagship, eyes 50 stores

French hypermarket returns via Apparel Group franchise, betting physical clusters still beat pure quick commerce for bulk grocery.

Meera Iyer · 27 Sep · 4 min read

Stacks of cardboard cartons and packing tape rolls on a warehouse floor under fluorescent lights

Ecommerce

Myntra hires 26,000 seasonal staff for Big Fashion Festival

More than double last year’s festive army fills fulfilment centres and last-mile routes as October sales ramp up.

Ananya Rao · 25 Sep · 4 min read

Smartphone and electronics boxes stacked on a warehouse conveyor

Ecommerce

Flipkart Big Billion Days starts 9 October a day after Amazon

Both platforms lock the festive calendar and force brands to split inventory and ad spends.

Ananya Rao · 23 Sep · 4 min read

Empty supermarket aisle with stacked grocery cartons and price tags

Retail

DMart opens Narmadapuram store takes count to 512

Cluster expansion continues in Madhya Pradesh as value grocery holds the floor against quick commerce.

Meera Iyer · 23 Sep · 4 min read

Stacked beauty product cartons and packing tape on a warehouse sorting table under overhead lights

Ecommerce

Nykaa 9M revenue hits ₹7,374 crore up 25%

Beauty and fashion platform’s One Nykaa model keeps GMV and owned brands growing even as physical retail densifies.

Ananya Rao · 20 Sep · 4 min read

Sealed smartphone boxes stacked on metal shelves inside a brightly lit dark store

Ecommerce

Blinkit lists iPhone 18 Pro day-one in 10 cities

Eternal’s quick-commerce arm partners Apple for launch-day high-ticket electronics, lifting shares 1.5% and raising the stakes for every dark-store P&L.

Ananya Rao · 19 Sep · 4 min read

Assorted beauty bottles and compact cases arranged on a clean retail shelf

Ecommerce

Nykaa 9M revenue climbs 25% to ₹7,374 crore

Beauty and lifestyle platform outpaces mass apparel peers, lifting owned brands and curated global lines.

Ananya Rao · 18 Sep · 4 min read

$Neat rows of spectacle frames on wall displays and a refraction desk in a clean optical store$

Retail

Lenskart puts ₹53 crore into overseas units Owndays and Singapore

Filing shows stake rise in Japan affiliate to nearly 98 percent; global eyewear control tightens after strong India numbers.

Meera Iyer · 16 Sep · 4 min read

Piles of sports equipment boxes and stacked bicycles in a warehouse loading bay

Supply Chain

Decathlon B2B grows 20-fold, now 10% of revenue

Wholesale arm reaches 20,000-plus pincodes and over 90 percent of India, lifting institutional and small-city reach.

Farhan Qureshi · 14 Sep · 4 min read

Stacked cardboard boxes and delivery crates inside a compact urban warehouse aisle

Ecommerce

Flipkart Minutes targets 1,500 centres by year-end

Service already in 150-plus cities and running 1.1-1.2 million daily orders, aiming to become India’s default shopping app.

Ananya Rao · 14 Sep · 4 min read