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20 stories for “premium”

Open beauty product testers and mirrors on a clean white retail counter under soft spotlights

Ecommerce

Nykaa adds 14 stores to 338, clocks strong Q2 growth ahead of festive

Beauty and fashion both beat estimates; House of Nykaa brands and Nike drops keep the till busy while SuperStore scales.

Ananya Rao · 7 Oct · 4 min read

Handwritten discount board leaning against stacked grocery cartons in a quiet aisle

Opinion · Retail

Value retail’s festive tightrope looks thinner this year

Inflation absorption and quick-commerce frequency are testing the old low-price promise just as footfall peaks.

The Desk · 6 Oct · 4 min read

Laptop and folded shirts on a wooden table beside a window with soft morning light

Ecommerce

Tommy Hilfiger launches dedicated India D2C website

in.tommy.com goes live to complement 350-plus doors and capture full-price direct demand.

Ananya Rao · 6 Oct · 4 min read

Modern empty fitting room with wall mirrors, bench and wall-mounted tablet under soft spotlights

Retail

Reliance Brands opens first Fabletics store in Delhi

Exclusive tie-up brings RFID fitting rooms and membership model to Indian activewear shoppers.

Meera Iyer · 6 Oct · 4 min read

Retail

Trent pushes Zudio past 1,000 stores as Q2 revenue hits ₹5,788 crore

Value format now dominates the network; merchants watch whether ticket sizes hold as competition thickens in tier-2.

Meera Iyer · 6 Oct · 4 min read

Retail

Reliance Brands opens Fabletics store in Delhi

US activewear label debuts at DLF Promenade with RFID fitting rooms; Mumbai outlet planned next under exclusive pact.

Meera Iyer · 5 Oct · 4 min read

Roadside clothing stall with stacked low-price garments under morning sun

Opinion · Retail

Why value fashion still beats premium this festive

Zudio-style volume keeps winning while department stores chase margin; the till tells the story.

The Desk · 4 Oct · 4 min read

Retail

Lenskart adds French brand Le Petit Lunetier to 50 stores

First international label lands in owned doors and online; premium frames get fresh shelf space.

Meera Iyer · 4 Oct · 4 min read

Two parallel retail aisles one bright value racks one softer premium displays

Opinion · Retail

Will private-label department stores outrun value fashion this festive?

Trent’s Westside bet and Nykaa’s fee waiver both point to the same shopper: one who wants curated product without endless discounting.

The Desk · 3 Oct · 4 min read

Denim display wall inside a bright department store corner with hanging jeans

Retail

Ace Turtle seals 24 G-Star shop-in-shops with Shoppers Stop

Exclusive licensee rolls out SIS across metros and regional cities to grab footfall without waiting for standalone stores.

Meera Iyer · 3 Oct · 4 min read

Empty mid-size department store aisle with hanging garments and soft overhead lights

Retail

Trent bets ₹2,500 cr to add 100 Westside stores a year

Tata retailer shifts capital to mid-premium private-label format as value fashion crowds up and margins matter more on the floor.

Meera Iyer · 3 Oct · 4 min read

Empty multi-level fashion store interior with clothing racks and soft overhead lighting before opening

Retail

Trent bets ₹2,500 cr to open 100 Westside stores yearly

Mid-premium format accelerates from 10-15 openings a year as Zudio faces crowded value aisles.

Meera Iyer · 2 Oct · 4 min read

Retail

Fabletics opens first India store with Reliance Brands in Delhi

Tech-led activewear door at DLF Promenade puts Reliance deeper into athleisure just as festive gym traffic rises.

Meera Iyer · 1 Oct · 4 min read

Neat stacks of folded colourful apparel on low tables under bright mall lighting

Opinion · Retail

Value fashion keeps winning while premium defends margins

Zudio-style sub-₹999 weekly drops force department stores and mid-tier brands to choose volume or ticket size before the festive rush.

The Desk · 30 Sep · 4 min read

Empty premium apparel racks and hanging activewear under bright store lights

Retail

Reliance Retail seals exclusive Fabletics India pact

US athleisure brand joins the premium portfolio, giving merchants another membership-led activewear line just as festive athleisure demand lifts.

Meera Iyer · 30 Sep · 4 min read

Plain metal clothing racks holding rows of inexpensive colourful shirts and trousers in a brightly lit empty store

Opinion · Retail

Value fashion is rewriting the mid-market P&L

Zudio-style private-label volume at sub-₹999 is forcing department stores and mid brands to choose between premiumisation or exit.

The Desk · 28 Sep · 4 min read

Rows of cosmetic bottles and compact cases arranged on clean white shelves under soft retail lighting

Ecommerce

Nykaa posts ₹7,374 crore 9M revenue on 25 pc growth

Beauty and fashion platform’s One Nykaa model with owned brands drives GMV; D2C sellers and offline beauty counters watch the share grab.

Ananya Rao · 28 Sep · 4 min read

Stacked snack packets and oil bottles on metal shelves inside a compact dark store under cool LED lighting

Ecommerce

Flipkart Minutes launches Pykd private label in gourmet

Quick-commerce arm adds namkeen, chips and premium grocery range; dark-store margins and basket values get a lift ahead of festive demand.

Ananya Rao · 28 Sep · 4 min read

Empty warehouse aisle with stacked cartons under fluorescent light

Ecommerce

Meesho draws Nomura Reduce tag as valuation premium bites

Stock slips 5% after the broker flags premium to peers despite lower NMV growth, squeezing merchant acquisition budgets.

Ananya Rao · 27 Sep · 4 min read

Empty highway-side retail building exterior with large glass windows and afternoon sunlight

Opinion · Platforms

Why permanent outlets beat seasonal sales

Bhiwandi’s 365-day model exposes the limits of festive-only discounting for both brands and full-price retailers.

The Desk · 26 Sep · 4 min read