Opinion · Retail
Why premium festive trade-up leaves value gaps
Amazon and Giva numbers show shoppers stretching for better; mid-tier brands and kiranas risk being skipped.
The Desk · 4 Nov · 4 min read
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2 stories for “trade-up”
Ecommerce
Amazon logs 50% volume jump in Great Indian Festival
Premium phones and big TVs drive trade-up; kiranas and dark stores lose share of festive baskets beyond metros.
Ananya Rao · 4 Nov · 4 min read