Retail
Ace Turtle seals 24 G-Star shop-in-shops with Shoppers Stop
Exclusive licensee rolls out SIS across metros and regional cities to grab footfall without waiting for standalone stores.
Meera Iyer, Retail correspondent··4 min read
Ace Turtle is using Shoppers Stop’s floor space to plant G-Star quickly. The 24 SIS locations cover both metros and regional markets, skipping the usual multi-year wait for own stores. Local manufacturing is also on the longer roadmap.
On the shop floor a SIS till captures walk-in traffic that a pure D2C or marketplace listing never sees. Shoppers Stop staff already trained on premium denim can push higher average selling prices without new lease negotiations for the brand.
Twenty-four shop-in-shops give G-Star mall traffic without the full store build-out cost.
Shoppers Stop strengthens its international portfolio while G-Star gains controlled distribution. Pure-play denim rivals lose shelf share inside the same malls. Landlords and mall operators see denser brand mix without extra fit-out risk.
Next season’s first standalone openings and any festive sell-through data from the 24 SIS will set the pace. Watch for local production announcements that could cut import lead times.