Amazon Now doubles to over 120 cities in two weeks

Amazon Now now covers over 120 cities after the latest wave of openings. The service had already hit $1 billion in annualised gross sales over a recent three-month stretch. Customers in the new towns can order and receive goods within minutes from local dark-store inventory.

Shop-floor impact shows first at the dark store till and rider bay. A kirana-style assortment of groceries, electronics accessories and daily essentials must turn faster to justify the added city P&L. Riders face denser pin-code maps with the same 10-to-30-minute promise that once sat only in metros.

Amazon Now has doubled its footprint in two weeks, bringing minute-level deliveries to customers in cities including Amritsar and Vizag.

The move squeezes Blinkit, Zepto, Instamart and Flipkart Minutes on both density and festive share. It also gives Amazon sellers a new exclusive window for high-velocity SKUs that previously sat only on standard two-day lanes.

Watch the 8 October festival open and any further city count toward 200-plus before Diwali. Filings or seller notes on contribution margins in the new towns will signal whether the double is sustainable.