Ecommerce
Clovia lists 100 styles on Zepto for 10-minute delivery
Lingerie and sleepwear reach 18 cities via quick commerce, turning intimate apparel into an impulse dark-store category.
Ananya Rao, Editor··4 min read
Clovia placed more than 100 core styles onto Zepto’s dark-store network for sub-10-minute delivery in 18 cities. The assortment spans bras, panties, shapewear, nightwear and active pieces aimed at repeat urban buyers.
Dark-store pickers and riders now handle intimate apparel as a standard SKU, raising average order value on evening runs while demanding careful packaging at the till to protect privacy and presentation. Kirana-style quick nodes gain a higher-margin category beyond staples.
Over 100 Clovia styles now move in under 10 minutes.
The listing helps Clovia deepen omnichannel density and pressures pure-play lingerie D2C brands that lack quick-commerce slots. It also lifts Zepto’s non-grocery mix against Blinkit and Instamart in the same cities.
Watch sell-through rates through the festive fortnight and any expansion beyond the initial 18-city list before the main wedding season.