Retail

ITC seals full Yoga Bar ownership with ₹645 crore buyout

Remaining 52.5 percent stake gives the FMCG giant complete control of the clean-label nutrition brand ahead of festive health push.

Meera Iyer, Retail correspondent·1 October 2026·4 min read

Simple retail shelf display of protein bars and clean-label snack packs under supermarket lighting

ITC acquired the remaining 52.5 percent stake in Sproutlife Foods for approximately ₹645 crore on 30 September, taking full ownership of the Yoga Bar brand. The deal follows earlier investment and comes as clean-label and protein snacks show strong growth. ITC now fully steers distribution, innovation and retail placement.

ITC completed the ₹645 crore purchase of the residual stake in Sproutlife, folding Yoga Bar entirely into its foods portfolio after previous partial ownership.

Kirana and modern-trade buyers will see tighter ITC-led supply and possible bundle offers with other health SKUs; a single distributor can now push Yoga Bar bars alongside Atta and ready-to-eat without dual negotiation.

₹645 crore buys ITC 100 percent of Yoga Bar just as protein snacks accelerate.

Full control helps ITC squeeze smaller D2C nutrition brands on shelf space and modern-trade margins while giving modern retailers a stronger private-label alternative in the protein aisle. It also pressures HUL’s recent Oziva integration on the same clean-label turf.

Monitor festive distribution gains and any new SKU filings or price-point changes in the next two quarters as ITC integrates the brand.

Filed under Retail·Meera Iyer

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