Retail

LEGO opens first Hyderabad certified store

3,500 sq ft Inorbit Mall outlet is the eighth in India and fourth this year, pulling toy buyers from multi-brand and online pure-plays.

Meera Iyer, Retail correspondent·26 September 2026·4 min read

Bright empty toy store interior with colourful brick displays and play tables under mall lighting

The LEGO Group opened its first Certified Store in Hyderabad at Inorbit Mall around 22 September 2026 in partnership with Ample Group. The 3,500 square foot space stocks more than 750 sets plus life-size city-inspired builds and is the brand’s eighth certified outlet in India and fourth opening of 2026. It features a Pick-a-Brick wall and play stations.

Hyderabad’s debut LEGO Certified Store launched with over 750 sets and local mosaic builds using tens of thousands of bricks. New launches sit alongside classic ranges.

Mall toy sections and FirstCry shop-in-shops now compete with dedicated play tables that keep families longer, raising conversion but also average dwell time costs. A quick-commerce rider dropping a small set loses the experiential upsell.

The store is the LEGO Group’s eighth Certified Store in India and its fourth opening in 2026.

This helps premium toy margins and mall footfall while pressuring general merchandise retailers and pure online toy sellers on discovery. Decathlon and other experience formats gain a peer in category retail.

Watch weekend build-event attendance through the festive window and any further south-India store announcements before year-end.

Filed under Retail·Meera Iyer

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