Metro Brands opens New Era’s first India store in Lucknow

The Lucknow flagship is New Era’s first exclusive store in the country under Metro Brands. It positions headwear as fashion rather than pure sports accessory. Metro Brands president called it a milestone for authentic global headwear access.

On the shop floor the embroidery machine turns a standard cap into a higher-ticket personalised item, lifting average transaction value. Mall footfall in Lucknow now has a new reason to linger in the sports-fashion zone.

The elegant 406-sq-ft store aims to transform headwear into a bold fashion statement.

It helps Metro Brands deepen its multi-brand portfolio and gives Phoenix mall another specialty draw. It squeezes unorganised cap sellers and pure online headwear players that lack try-on and custom options.

Watch the promised nationwide footprint rollout and any festive customisation campaigns before Diwali.