WEDNESDAY, 7 OCTOBER 2026

QHAAT

Today in Indian Retail

Retail

Off-White opens Delhi flagship ahead of festive

Second India store at DLF Promenade tests street-luxury mix on Gen-Z Diwali spenders.

, Retail correspondent··4 min read

Empty modern boutique interior with metal fixtures and blue table under mall lights
Empty modern boutique interior with metal fixtures and blue table under mall lights

Off-White has opened its Delhi flagship at DLF Promenade, the brand’s second India store after Bengaluru. The boutique, run by Sparsh India Couture with Brand Concepts, landed just before the festive window to catch wardrobe refreshes and mixed traditional-contemporary buys.

Off-White opened the ground-floor store at DLF Promenade on 8 September 2026, stocking apparel, footwear, bags and lifestyle pieces in an industrial-curved fit-out. It follows the Bengaluru debut earlier this year and forms part of Brand Concepts’ metro push.

Shop-floor teams will watch ticket sizes as younger buyers add one or two pieces to festive looks. A till that rings a streetwear hoodie next to a kurta signals the mix the brand wants; dark-store or quick-commerce fashion players cannot match the try-on experience here.

The Delhi boutique follows the brand’s Bengaluru debut and will be operated by Sparsh India Couture Private Limited.

The opening squeezes multi-brand luxury floors in Delhi malls and helps Brand Concepts deepen its licensed portfolio against pure D2C street labels. It also lifts footfall for neighbouring premium tenants during the pre-Navratri rush.

Watch the festive sell-through numbers and any further city announcements before Diwali. A third store filing or franchise update would confirm the metro-only map.

Filed under Retail·Meera Iyer

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