WEDNESDAY, 7 OCTOBER 2026

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Today in Indian Retail

Retail

Outlet Mall of India opens in Bhiwandi with 70% off

Maharashtra’s first large outlet centre runs 365-day discounts on 100-plus brands, forcing high-street and mall full-price operators to rethink markdown calendars.

, Retail correspondent··4 min read

Spacious empty outlet mall corridor with clothing racks and bright overhead lighting
Spacious empty outlet mall corridor with clothing racks and bright overhead lighting

The Outlet Mall of India opened in Bhiwandi on 24 September 2026 as Maharashtra’s first and largest dedicated outlet centre. It offers year-round discounts of up to 70 per cent on more than 100 fashion, footwear and lifestyle brands along the Mumbai-Nashik Highway. The format targets permanent value seekers rather than seasonal sale hunters.

The new Bhiwandi mall launched with a 365-day discount model on labels spanning Lacoste, Calvin Klein, Adidas and high-street names. Shoppers access fresh stock daily at deep cuts.

Till operators at full-price Shoppers Stop or Lifestyle stores nearby now see traffic leak to permanent markdowns, forcing earlier end-of-season planning. A kirana-adjacent apparel seller loses impulse buyers who drive out for bulk value hauls.

Shoppers can access fresh, top-tier stock at up to 70% off every day of the week.

This helps value-focused shoppers and outlet landlords while squeezing premium mall rents and brand full-price margins. Trent’s Zudio and Reliance value formats gain a new competitor on the highway corridor.

Watch October festive footfalls versus traditional malls and any brand pull-outs or additions in the first 90 days of trading.

Filed under Retail·Meera Iyer

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