Reliance Brands opens first Fabletics store in Delhi

The launch formalises the long-term exclusive deal and puts the US athleisure brand inside Reliance’s premium network. The store carries men’s and women’s performance and lifestyle ranges.

On the shop floor the tech cuts trial-room friction: a customer steps in, the tablet reads the garments, and staff can be summoned without leaving the cubicle. That experience raises the bar for every activewear till competing on service rather than pure discount.

Fabletics debuted at DLF Promenade Delhi with RFID fitting rooms under the Reliance Brands exclusive pact.

Local D2C names such as Blissclub and HRX face fresh pressure on both product and presentation. Global peers already in India must match the membership and omni pitch or lose the urban athlete segment.

Watch the Mumbai opening and any festive membership drive for early conversion numbers and further city roll-out signals.