Retail

Reliance Brands seals exclusive Fabletics pact for India

US athleisure label launches online and first mono-brand store at DLF Promenade as RBL adds another global name.

Meera Iyer, Retail correspondent·26 August 2026·4 min read

Empty modern retail boutique interior with clothing racks and soft natural light

Reliance Brands Limited has formalised an exclusive long-term partnership with US athleisure brand Fabletics to launch and operate it in India. The India website and first physical store at DLF Promenade, Vasant Kunj, go live together, with a Mumbai store to follow. The deal sits alongside RBL’s recent SKIMS tie-up.

Reliance Brands has sealed an exclusive pact with Fabletics for the Indian market, bringing the membership-led activewear brand online and into a flagship at DLF Promenade in Delhi. A second store is planned for Mumbai shortly after.

On the shop floor the mono-brand format lets RBL control presentation and membership conversion while using its existing mall relationships. A shopper walking the Promenade now has another premium athleisure option next to established names.

The launch will be simultaneous: an India-dedicated website goes live alongside the brand’s first physical store.

The entry tightens shelf and mall space competition for Indian D2C activewear founders and validates the category’s premium end. It also deepens RBL’s portfolio that already includes Fenty and Stella McCartney.

Watch the Delhi store traffic through the upcoming festive period and any early membership numbers or second-city timeline in the next few months.

Filed under Retail·Meera Iyer

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