Reliance Consumer Products launches Bombay Creamery from ₹10

Bombay Creamery hits shelves and freezers at entry price points starting ₹10. Initial distribution focuses on western markets with plans for nationwide coverage. The brand sits inside Reliance’s broader consumer products portfolio that already spans staples and packaged foods.

For the kirana or modern-trade freezer this adds another value SKU that can lift footfall on hot days. Till operators will watch whether the low MRP drives trial without heavy discounting that erodes margin. Riders for quick-commerce dark stores gain one more impulse item that fits the 10-minute basket.

Bombay Creamery opens at ₹10 across cones cups tubs bars and sticks.

Established ice-cream players face fresh price pressure at the bottom end while Reliance gains another lever for its store and JioMart network. Private-label success here could accelerate similar launches in adjacent categories.

Track the festive and summer 2027 offtake numbers plus any expansion timeline in the next consumer-products update.