Retail

Reliance launches Bombay Creamery ice cream from ₹10

RCPL enters frozen dairy with real-cream positioning and pan-India retail distribution, undercutting Amul entry sticks on price.

Meera Iyer, Retail correspondent·4 September 2026·4 min read

Open freezer cabinet with ice cream tubs and sticks under supermarket fluorescent light

Reliance Consumer Products Limited launched Bombay Creamery on 1 September, entering the ice-cream market with cones, cups, tubs, bars and sticks made with real dairy cream. Prices start at ₹10. The range is available immediately in western India and will roll out nationally through Reliance’s retail and distribution network.

Bombay Creamery debuted with a full format range priced from ₹10, positioned as accessible premium dairy ice cream. RCPL director T Krishnakumar stressed authentic cream over shortcuts, backed by the group’s existing cold-chain and store reach.

A dark-store picker or Smart Bazaar till operator now has a new low-ticket impulse SKU that can sit beside existing frozen lines. The ₹10 stick undercuts the common ₹20 Amul entry points still visible on quick-commerce apps.

Bombay Creamery sticks and cups start at ₹10 with real dairy cream.

The launch pressures regional dairy brands and private-label freezers at DMart and local chains while giving Reliance another high-velocity category for its 20,000-plus store base. It also feeds JioMart and quick-commerce listings.

Track western India sell-through this month and the national rollout timing ahead of the winter festive window.

Filed under Retail·Meera Iyer

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