Reliance Retail seals exclusive Fabletics pact

The exclusive tie-up gives Fabletics access to Reliance’s vast physical and digital footprint for its membership-driven activewear. Focus starts with Mumbai and Bengaluru shoppers seeking premium women’s athleisure. The brand has set an early local revenue ambition inside its first full year of backed operations.

A sportswear till or shop-in-shop that previously stocked only mass leggings now faces a membership offer with frequent drops. Riders and dark-store staff will pick more high-velocity active sets during morning and evening peaks, lifting category density without extra real estate.

Reliance’s omni-channel infrastructure spanning over 18,000 stores will introduce Fabletics’ membership model.

The pact strengthens Reliance’s fashion premiumisation against pure D2C active brands and Decathlon’s broader assortment. It also gives Fabletics a faster India ramp than standalone store builds while pressuring other international labels still hunting distribution.

Watch store-level rollouts and any membership conversion numbers through the festive and New Year fitness window for early traction signals.