Retail

Titan opens IRTH luxury store at Phoenix Citadel Indore

House of Titan premium format expands beyond metros into a key Tier-1 growth city.

Meera Iyer, Retail correspondent·25 August 2026·4 min read

Empty luxury jewellery display cases in a brightly lit mall store

Titan has opened an IRTH by House of Titan luxury store at Phoenix Citadel in Indore, extending its premium retail footprint into the central Indian market.

The new IRTH outlet marks another step in Titan’s push to capture high-value jewellery and lifestyle demand outside the top metros. The format sits above Tanishq in the brand hierarchy and targets affluent shoppers seeking design-led pieces.

On the shop floor the store brings higher average transaction values and longer dwell times. Staff need specialised product knowledge; inventory turns slower but margins are fatter than core gold jewellery.

Titan has expanded its premium retail footprint with the IRTH store in Indore.

The move pressures local jewellers and multi-brand luxury counters in Indore malls while giving Titan better data on Tier-1 premiumisation. It also supports the wider House of Titan ecosystem including watches and eyewear.

Watch festive footfall through Diwali and any further IRTH openings disclosed in the next business update.

Filed under Retail·Meera Iyer

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