WEDNESDAY, 7 OCTOBER 2026

QHAAT

Today in Indian Retail

Ecommerce

Tommy Hilfiger launches dedicated India D2C website

in.tommy.com goes live to complement 350-plus doors and capture full-price direct demand.

, Editor··4 min read

Laptop and folded shirts on a wooden table beside a window with soft morning light
Laptop and folded shirts on a wooden table beside a window with soft morning light

PVH Arvind Fashion launched the dedicated e-commerce site in.tommy.com for India on 5 October 2026. The platform sits alongside more than 350 retail doors, including roughly 100 standalone stores and 250 shop-in-shops. It showcases the full Fall 2026 collection and brand storytelling.

The move gives the brand a clean direct channel for seasonal drops and core wardrobe essentials. Customers can order, track and locate stores from one India-specific home.

For the shopper it means fewer marketplace mark-ups and faster access to newness. For the merchant it reduces dependence on third-party inventory rules and lets the brand control pricing and returns data at the source.

Tommy Hilfiger went live with in.tommy.com to sit beside its 350-plus Indian doors.

Department-store partners keep the physical reach while pure marketplace sellers lose some exclusive traffic. Other premium labels will feel pressure to match the owned-site experience or risk looking dated.

Track early festive conversion on the site and any linkage to store stock for omni fulfilment in the coming weeks.

Filed under Ecommerce·Ananya Rao

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