Opinion · Retail
Why festive discounting still rules the shop floor
From boAt's 80% off push to DMart's margin squeeze, merchants face the same old choice: volume now or pricing power later.
The Desk · 20 Oct · 4 min read
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2 stories for “boAt”
Ecommerce
boAt doubles overseas revenue, enters Sri Lanka and Bhutan
International sales crossed ₹45 crore in FY26 as the audio brand pushes personal audio, watches and chargers into two new South Asian markets.
Ananya Rao · 20 Oct · 4 min read