Ecommerce
boAt doubles overseas revenue, enters Sri Lanka and Bhutan
International sales crossed ₹45 crore in FY26 as the audio brand pushes personal audio, watches and chargers into two new South Asian markets.
Ananya Rao, Editor··4 min read
The brand is adding Sri Lanka and Bhutan to its existing footprint in Southeast Asia and the GCC. Products will roll out across personal audio, wearables and charging, with local assortment tweaks planned later based on response. CEO Gaurav Nayyar framed the move as market-by-market relevance rather than simple shelf expansion.
For kirana and multi-brand electronics counters that stock boAt, the overseas push signals steadier supply of newer SKUs once domestic festive demand peaks. Riders and dark-store pickers already see higher attach rates on chargers and open-ear buds during sale days.
Overseas revenue more than doubled to ₹45 crore as wearables turned profitable.
The shift helps contract manufacturers and logistics partners handling export cartons while putting pressure on smaller domestic audio labels that lack export channels. boAt's wearables segment moved into profit of about ₹7 crore after earlier losses.
Watch the Diwali discount window already live with up to 80% off on Amazon and Flipkart, plus any update on the pending IPO papers. Further South Asia or GCC listings would be the next clear signal.