Payments
WhatsApp Pay more than doubles UPI volumes, enters top-eight apps
July tally hits 167.89 million transactions worth Rs 12,957 crore after NPCI onboarding curbs were lifted.
Kabir Menon · 21 Aug · 4 min read
Search the desk
6 stories for “whatsapp”
Retail
The kirana did not get digitised. It got a QR and a delivery problem.
Five years of "empower the unorganised retailer" left a sticker on the glass and the order going to a dark store. Here is what actually changed.
Meera Iyer · 19 Aug · 7 min read
Platforms
WhatsApp is still India's real storefront. The catalogs just got less shy.
40% year-on-year growth in WhatsApp-led commerce is not a Meta slide. It is how a brand sells when the customer will not download a fourth shopping app.
Rhea Kapoor · 16 Aug · 5 min read
Supply Chain
Shadowfax, ElasticRun, and the Bharat mile the dark stores will not touch.
Someone still has to take a packet to a town that is not on a 10-minute map. That someone is having a better decade than the pitch decks admit.
Farhan Qureshi · 12 Aug · 5 min read
Opinion · SaaS
Zoho keeps winning the Indian mid-market by refusing to look like SaaS.
While coastal startups sold seats in dollars, a quietly bundled OS ate GST, inventory, and the inbox of the company that actually ships.
Rhea Kapoor · 11 Aug · 6 min read
Ecommerce
Meesho already won the customer everyone else is still pitching.
Value commerce is not a tier-2 story. It is the majority of Indian ecommerce, and it does not care about your 10-minute milk.
Meera Iyer · 10 Aug · 6 min read