WEDNESDAY, 7 OCTOBER 2026

QHAAT

Today in Indian Retail

Ecommerce

Blinkit lists iPhone 18 Pro day-one in 10 cities

Eternal’s quick-commerce arm partners Apple for launch-day high-ticket electronics, lifting shares 1.5% and raising the stakes for every dark-store P&L.

, Editor··4 min read

Sealed smartphone boxes stacked on metal shelves inside a brightly lit dark store
Sealed smartphone boxes stacked on metal shelves inside a brightly lit dark store

Blinkit made the Apple iPhone 18 Pro available on 18 September across Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad, Jaipur and Lucknow, with Pro Max, Watch Series 12 and AirPods 5 also stocked. Eternal shares rose 1.5% to ₹327.5 by early afternoon. CEO Albinder Dhindsa confirmed the Apple tie-up for day-one delivery in the ten cities.

Blinkit began selling the full iPhone 18 Pro lineup on launch day in ten cities, extending the same treatment to Pro Max and wearables. The move marks a clear step into big-ticket electronics beyond groceries and staples.

Dark-store operators now handle devices priced well above ₹1.5 lakh, changing pick-pack economics and insurance needs for riders. A single successful high-margin drop can offset several low-AOV grocery orders, but reverse logistics and damage risk rise sharply at the last mile.

Blinkit brings iPhone 18 Pro to ten cities on launch day.

The listing pressures traditional electronics chains and other quick-commerce players racing for the same Apple allocation. It also helps Eternal demonstrate that its network can monetise premium demand without waiting for festive peaks.

Track expansion beyond the initial ten cities and any festive-season volume commentary in the next Eternal update as more pin codes come online.

Filed under Ecommerce·Ananya Rao

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