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4 stories for “iPhone”

Smartphone box on a metal shelf inside a compact dark store

Platforms

Blinkit and Zepto turn iPhone 18 launch into 10-minute marketing play

Quick commerce platforms list scarce units on launch day to own the immediacy conversation.

Rhea Kapoor · 23 Sep · 4 min read

Smartphone and electronics boxes stacked on a warehouse conveyor

Ecommerce

Flipkart Big Billion Days starts 9 October a day after Amazon

Both platforms lock the festive calendar and force brands to split inventory and ad spends.

Ananya Rao · 23 Sep · 4 min read

Open delivery crate with mixed grocery and sealed gadget boxes on a warehouse floor

Opinion · Ecommerce

Why quick commerce keeps climbing the price ladder

From groceries to iPhones, the ten-minute promise is being stress-tested on margins that traditional retail still owns.

The Desk · 19 Sep · 4 min read

Sealed smartphone boxes stacked on metal shelves inside a brightly lit dark store

Ecommerce

Blinkit lists iPhone 18 Pro day-one in 10 cities

Eternal’s quick-commerce arm partners Apple for launch-day high-ticket electronics, lifting shares 1.5% and raising the stakes for every dark-store P&L.

Ananya Rao · 19 Sep · 4 min read