WEDNESDAY, 7 OCTOBER 2026

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Today in Indian Retail

Ecommerce

Flipkart Minutes targets 1,500 centres by year-end

Service already in 150-plus cities and running 1.1-1.2 million daily orders, aiming to become India’s default shopping app.

, Editor··4 min read

Stacked cardboard boxes and delivery crates inside a compact urban warehouse aisle
Stacked cardboard boxes and delivery crates inside a compact urban warehouse aisle

Flipkart Minutes said on 11 September it is present in over 150 cities, with tier-2 and beyond customers growing nearly 25-fold year-on-year. The service will operate more than 1,200 micro-fulfilment centres this month and plans 1,500 by December. It processed an estimated 1.1-1.2 million orders a day in August, up from 390,000-400,000 in November. Around 60 percent of customers return.

Minutes launched a standalone app this week and is densifying inside existing cities while entering new ones. Head Kunal Gupta said there is no room for eight or nine players and wants the service to become the default app for shopping and grocery needs.

For a dark-store operator or rider this means higher order density per square kilometre and tighter delivery radii. Private-label SKUs, already nearly 500, lift basket size and margin on every trip from the micro-fulfilment centre to the door.

We would want to be the default app of India for its shopping and grocery needs.

The push squeezes pure-play quick-commerce players on assortment breadth while helping Flipkart convert marketplace shoppers into daily users. CLSA data put Minutes at 627 dark stores in the top 10 cities in August, ahead of Instamart but still behind Blinkit and Zepto.

Watch the December 1,500-centre target and festive order peaks. Any disclosure on unit economics or the food-delivery pilot Eat In will signal how far the ecosystem bet can stretch before IPO.

Filed under Ecommerce·Ananya Rao

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