Retail

Mango India hits 50:50 online-offline split

Larger format stores and Myntra quick commerce drive repeats; new outlets planned in Visakhapatnam and Jaipur.

Meera Iyer, Retail correspondent·24 August 2026·4 min read

Spacious apparel store interior with clothing racks and large windows letting in daylight

Spanish retailer Mango said on 23 August its India sales are now roughly half online and half offline. The brand is shifting to bigger multi-category stores and using Myntra’s quick-commerce service for store-fulfilled deliveries that lift repeat buys.

Mango operates about 76 points of sale, including 42 exclusive outlets. It has cut smaller shop-in-shops and last week enlarged its Ambience Mall Gurugram store to house both women and men lines. Similar work is under way in Delhi.

Till staff now push full-look tickets instead of single tops. A shopper who tries a dress in Gurugram can reorder accessories via 30-60 minute delivery, raising basket size without extra floor space. Franchise partners in smaller cities gain from the same playbook.

India sales are now split roughly 50:50 between online and offline.

The split helps Mango against Zara and H&M on speed while pressuring pure D2C fashion on discovery. It also gives Myntra another high-AOV partner for its fashion quick lane.

Watch the Visakhapatnam franchise opening inside six months and Jaipur by year-end. Festive collections landing in September will show if larger stores convert the online traffic.

Filed under Retail·Meera Iyer

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