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5 stories for “Myntra”

Empty festive gift boxes and ribbon spools on a packing table under warm evening light

Opinion · Retail

Why festive hiring and beauty capital signal real demand

Seasonal headcount at Myntra and minority cheques for indie beauty brands show merchants still bet on physical and digital tills filling up.

The Desk · 25 Sep · 4 min read

Stacks of cardboard cartons and packing tape rolls on a warehouse floor under fluorescent lights

Ecommerce

Myntra hires 26,000 seasonal staff for Big Fashion Festival

More than double last year’s festive army fills fulfilment centres and last-mile routes as October sales ramp up.

Ananya Rao · 25 Sep · 4 min read

Smartphone and hanging garments on a simple rack under natural window light

Platforms

Flipkart launches Fashion Spotlight, targets 500 D2C brands

Marketplace programme arms Tier-2 fashion labels with video, live commerce and virtual try-on to cut discovery cost before festive.

Rhea Kapoor · 11 Sep · 4 min read

Empty clothing racks and smartphone stand under studio lights

Platforms

Flipkart launches Fashion Spotlight, targets 500 D2C brands

Marketplace programme gives Tier-2 fashion labels video tools, live commerce and virtual try-on to scale before festive, cutting discovery cost for new sellers.

Rhea Kapoor · 10 Sep · 4 min read

Spacious apparel store interior with clothing racks and large windows letting in daylight

Retail

Mango India hits 50:50 online-offline split

Larger format stores and Myntra quick commerce drive repeats; new outlets planned in Visakhapatnam and Jaipur.

Meera Iyer · 24 Aug · 4 min read