Ecommerce
Nykaa 9M revenue hits ₹7,374 crore up 25%
Beauty and fashion platform’s One Nykaa model keeps GMV and owned brands growing even as physical retail densifies.
Ananya Rao, Editor··4 min read
Nykaa’s model blends platform sales, private labels and selective offline doors. The 25 per cent lift came while physical value fashion and grocery chains also posted double-digit gains, showing beauty demand remains resilient.
For the merchant the owned-brand mix protects margins when marketplace commissions and ad spends rise. A dark-store or warehouse picker handling Nykaa beauty orders sees higher value density per tote than apparel alone.
Nykaa’s 25 per cent rise shows beauty still outruns broader discretionary softness.
The print helps Nykaa hold share against Tira’s store push and department-store beauty expansions. It also keeps pressure on pure D2C beauty labels that lack the same logistics backbone.
Watch the full-year number and any festive GMV commentary in the next update. Further owned-brand launches or airport/rail listings would extend the channel mix.