Retail
Reliance Retail bets on 1,000 Yousta stores in two years
Value brand sits at 55 outlets in 27 cities; race with Zudio tightens real-estate and youth pricing.
Meera Iyer, Retail correspondent··4 min read
Yousta will scale from 55 stores in 27 cities to over 1,000 in two years, opening a new unit every few days to close the gap with Zudio. Footwear and accessories are already in and cosmetics come next.
A dark-store or high-street till that once saw only Zudio tickets now faces a second low-price option aimed at the same young shopper. Inventory turns must rise or the margin on ₹400-600 garments erodes further for both chains.
Reliance plans over 1,000 Yousta stores in two years from a base of 55.
The move squeezes smaller value players and multi-brand independents while giving mall developers another anchor tenant in tier-2 and tier-3 catchments. It also sharpens competition for the same fabric and labour suppliers.
Track the festive build-up and any Reliance Retail update on actual openings versus the few-hundred-in-a-year target before the next quarterly numbers.