WEDNESDAY, 7 OCTOBER 2026

Search the desk

20 stories for “value fashion”

Plain metal clothing racks holding rows of inexpensive colourful shirts and trousers in a brightly lit empty store

Opinion · Retail

Value fashion is rewriting the mid-market P&L

Zudio-style private-label volume at sub-₹999 is forcing department stores and mid brands to choose between premiumisation or exit.

The Desk · 28 Sep · 4 min read

Simple metal clothing racks packed with low-priced hanging garments in a plain store interior

Opinion · Retail

Value fashion is rewriting the apparel P&L

Zudio-style volume at sub-₹999 is forcing every brand to choose between turns and ticket size before the festive tills open.

The Desk · 24 Sep · 4 min read