WEDNESDAY, 7 OCTOBER 2026

QHAAT

Today in Indian Retail

Ecommerce

UP SHG products list on Amazon Flipkart Meesho

More than 3,000 village-made goods go live on major marketplaces, giving rural producers direct festive shelf space.

, Editor··4 min read

Handcrafted baskets and packaged foods arranged on a simple wooden table
Handcrafted baskets and packaged foods arranged on a simple wooden table

More than 3,000 products made by self-help groups across Uttar Pradesh villages are now available for order on Amazon, Flipkart, Meesho, Prerna Mart, e-Saras and ONDC. The listing push was confirmed on 16 September as part of state efforts to widen market access.

The assortment covers handicrafts, processed foods and household items produced by rural SHGs. Shoppers can order them through the major apps alongside regular catalogue goods.

For a Meesho reseller or Flipkart seller the new SKUs add low-price festive gifting options without inventory risk. A kirana that once sourced similar items locally now competes with platform delivery on the same products.

More than 3,000 SHG products can now be ordered through major online platforms.

National brands in home and personal care face incremental private-label style pressure in the value tier. ONDC gains another supply node while pure D2C craft labels get free discovery.

Watch order volumes through the Navratri-Diwali window and any expansion to other states’ SHG catalogues.

Filed under Ecommerce·Ananya Rao

Readers' mark

Be the first to mark this story.

Ask the desk

What does this mean for the shop floor?

Signed-in readers can put a question to the desk. We file a short take on this story — not a press release.

Also in this book