WEDNESDAY, 7 OCTOBER 2026

Search the desk

20 stories for “offline”

Modern beauty retail counter with product shelves and soft lighting

Retail

Nykaa adds 14 stores to reach 338 in Q2

Beauty-and-fashion platform guides late-twenties net revenue growth while like-for-like store sales hit a six-quarter high.

Meera Iyer · 5 Oct · 4 min read

Plain metal clothing racks holding rows of inexpensive colourful shirts and trousers in a brightly lit empty store

Opinion · Retail

Value fashion is rewriting the mid-market P&L

Zudio-style private-label volume at sub-₹999 is forcing department stores and mid brands to choose between premiumisation or exit.

The Desk · 28 Sep · 4 min read

Empty modern sleep studio interior with mattresses on display under soft lighting

Retail

SleepyCat opens 50th store in Gurgaon

D2C mattress brand hits milestone offline, forcing kiranas and multi-brand furniture shops to match try-before-buy experience.

Meera Iyer · 26 Sep · 4 min read