Ecommerce
Flipkart Big Billion Days hits record concurrent users
6.3 million users in opening hour and 34 per cent new customers signal small-town festive demand is real this season.
Meera Iyer · 23 Oct · 4 min read
Search the desk
4 stories for “small-town”
Opinion · Retail
Why small-town festive traffic rewrites the merchant P&L
Non-metro demand and value formats now set the pace; everyone else adjusts or loses the till.
The Desk · 21 Oct · 4 min read
Ecommerce
Flipkart DAUs hit new high as small-town shoppers lead festive open
Non-metros supply 60 per cent of demand and new customers rise 34 per cent in the first days of Big Billion Days.
Ananya Rao · 21 Oct · 4 min read
Platforms
Flipkart launches Fashion Spotlight for 500 D2C brands
Marketplace programme targets tier-2 fashion labels with video and live tools ahead of festive conversions.
Rhea Kapoor · 13 Sep · 4 min read