Retail

Decathlon opens Mumbai flagship, lifts India count to 132

Two-storey 11,475 sq ft store at Phoenix Marketcity adds multi-ball court and personalisation, pulling sports traffic from smaller multi-brand outlets.

Ananya Rao, Editor·27 October 2026·4 min read

Wide sports retail floor with ball racks, shoe walls and open play court under high ceiling lights

Decathlon has opened its flagship store at Phoenix Marketcity in Mumbai, taking its India store count to 132. The two-level, 11,475 sq ft outlet stocks gear for over 60 sports and introduces a multi-ball court play area plus ₹99 personalisation for tees, caps and shoes.

The store features modern layout, self-checkout and omnichannel links, positioned as a first-of-its-kind experiential format for the city. It sits inside a mall already heavy with international and Indian fashion names.

On the floor this means longer dwell time and higher conversion on mid-ticket sports apparel and equipment. Riders and click-and-collect counters gain another dense pickup point; neighbouring smaller sports sellers lose casual browsers who now head straight to the full-range flagship.

Decathlon’s Mumbai flagship brings play area and ₹99 customisation under one roof.

Mall landlords gain a strong anchor that lifts overall sports and outdoor category footfall. Competing multi-brand sports corners and pure online players face sharper comparison on price and try-before-buy.

Watch weekend traffic numbers through the ongoing festive period and any further flagship announcements in other metros before year-end.

Filed under Retail·Ananya Rao

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