Ecommerce

Festive GMV hits ₹1,000 crore as tier-2 AOV nearly doubles

CashKaro data for Oct 7-12 shows 18-fold GMV jump and AOV at ₹2,639; smaller cities outpace metros on higher-value buys.

Ananya Rao, Editor·17 October 2026·4 min read

Packed e-commerce sorting belt with cartons under warehouse lights

CashKaro recorded over ₹1,000 crore GMV across 38 lakh orders on Amazon, Flipkart, Myntra and AJIO in the six festive days from 7 to 12 October 2026. That is roughly an 18-fold rise versus a normal six-day window. Average order value climbed from ₹1,100 to ₹2,639. Tier-2 cities led growth at 722%, ahead of tier-1 at 684%.

CashKaro’s festive window delivered ₹1,000 crore-plus GMV and 38 lakh orders. AOV nearly doubled to ₹2,639. Tier-2 growth hit 722%, with Bhubaneswar, Pune and Patna topping city charts. Cashback payouts reached ₹26 crore.

Merchants see the shift at the warehouse and dark-store level: fewer low-ticket fills, more electronics, ethnic wear and beauty in single carts. Riders carry higher-value parcels; return rates and packaging costs rise accordingly.

Tier-2 cities posted 722% growth as shoppers bought higher-value items.

Metro pure-play discounters feel the relative slowdown while platforms with strong tier-2 reach and bank-offer stacks gain. Mobile phones lagged 7-10% on higher component prices, pushing trade-in and EMI reliance.

Watch the full festive fortnight numbers and any platform commentary on contribution margins after cashback and logistics. Diwali week filings or updates will confirm if the AOV lift holds.

Filed under Ecommerce·Ananya Rao

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