SUNDAY, 11 OCTOBER 2026

QHAAT

Today in Indian Retail

Ecommerce

Flipkart hits 6.3 million concurrent users as Big Billion Days opens

Non-metro demand at 60 percent forces sellers to rethink stock and rider routes for the festive window.

, Editor··4 min read

Warehouse aisle stacked with sealed cartons under fluorescent lights at dusk
Warehouse aisle stacked with sealed cartons under fluorescent lights at dusk

Flipkart recorded 6.3 million concurrent users in a minute during the opening hour of its 13th Big Billion Days sale on 9 October 2026. Early access from midnight on 8 October for Plus and Black members generated over 287 million sessions. New customers grew 34 percent while traffic ran more than six times a regular hour.

Nearly one in two visits in the first hour came from Tier-III towns and beyond. Non-metro customers drove about 60 percent of demand across mobiles, electronics, large appliances, beauty and home.

Large appliance sales rose 30 percent year-on-year in the opening hour. Tablets grew 73 percent and beauty 42 percent, led by men’s grooming. At peak the platform sold over 1,600 men’s perfume units a minute. Dark-store pickers and last-mile riders face denser orders from smaller towns.

Non-metro customers accounted for about 60 percent of demand in the opening hour.

This squeezes pure-play quick-commerce players on grocery and beauty while helping marketplace sellers with higher ticket sizes. Kirana-linked suppliers gain from the non-metro pull.

Watch the full festive window through Diwali for sustained premium mix and Flipkart Minutes volume, which already rose sharply in the first hour.

Filed under Ecommerce·Ananya Rao

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