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4 stories for “non-metro”

Ecommerce

Flipkart hits 6.3 million concurrent users as Big Billion Days opens

Non-metro demand at 60 percent forces sellers to rethink stock and rider routes for the festive window.

Ananya Rao · 11 Oct · 4 min read

Platforms

Flipkart fashion seller base jumps 77% after zero-commission

New listings more than double as Big Billion Days begin, giving smaller apparel makers direct festive access.

Rhea Kapoor · 9 Oct · 4 min read

Supply Chain

Decathlon B2B grows 20-fold, now 10% of revenue

Wholesale arm reaches 20,000-plus pincodes and over 90 percent of India, lifting institutional and small-city reach.

Farhan Qureshi · 14 Sep · 4 min read

Ecommerce

Blinkit pushes dark stores beyond metros

CLSA notes the platform alone is expanding outside top cities while rivals consolidate core networks.

Ananya Rao · 6 Sep · 4 min read