WEDNESDAY, 7 OCTOBER 2026

QHAAT

Today in Indian Retail

Retail

Trent’s Zudio pushes 16% growth on sub-₹999 tickets

Weekly inventory refresh and value pricing keep footfall high while premium peers chase margins.

, Retail correspondent··4 min read

Neat stacks of folded apparel on metal racks under bright store lights
Neat stacks of folded apparel on metal racks under bright store lights

Trent Ltd reported 16 per cent revenue growth to ₹15,046 crore in the nine months of FY26, driven largely by its Zudio value-fashion format that holds prices under ₹999 and refreshes stock weekly. The same period saw V-Mart also post 16 per cent growth as mass fashion took share. Data appeared in an 31 August 2026 sector round-up.

Zudio’s model keeps average selling prices low and turns inventory fast enough to match weekly fashion cycles in tier-2 and tier-3 cities. Trent’s overall store count has climbed past 1,300 locations with fresh city entries earlier in the year.

On the shop floor a Zudio till rings more transactions per hour than a full-price Westside counter. Kirana-adjacent locations and high-street boxes convert walk-ins who refuse to stretch for premium labels during inflationary months.

Zudio’s sub-₹999 weekly refresh is rewriting mass-fashion maths.

Reliance Retail and Shoppers Stop feel the squeeze on the volume end while they push curated premium assortments to protect margins. Aditya Birla Lifestyle and other mid-tier players must either match the sub-999 cadence or cede the youth basket.

Watch festive footfall numbers and any fresh Zudio store-open guidance in the next quarterly filing. Navratri and Diwali windows will test whether the value engine still outruns premiumisation.

Filed under Retail·Meera Iyer

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