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4 stories for “ethnic wear”

Stacked cardboard festive cartons and delivery crates inside a lit warehouse aisle

Ecommerce

Festive e-com set for growth as quick commerce reshapes baskets

Infisum and Fynd data show D2C pre-Navratri orders already up and full-season GMV expected 35-40% higher, lifting dark-store throughput.

Ananya Rao · 8 Sep · 4 min read

Temple-adjacent high street with shuttered shop fronts and hanging fabric rolls in early light

Retail

Zudio Reliance Trends open in Ayodhya Varanasi pilgrim boom

CBRE flags fashion chains racing into 14 spiritual cities as tourist footfall lifts high-street and mall rents for local landlords.

Meera Iyer · 8 Sep · 4 min read

Mannequins with ethnic garments in a quiet boutique interior

Retail

KALKI opens fourth Gujarat store, reaches 15 outlets

Ethnic wear brand deepens western India footprint; regional density now key for festive wedding demand.

Meera Iyer · 28 Aug · 4 min read

Merchant phone stall with a POS device and QR

Platforms

WhatsApp is still India's real storefront. The catalogs just got less shy.

40% year-on-year growth in WhatsApp-led commerce is not a Meta slide. It is how a brand sells when the customer will not download a fourth shopping app.

Rhea Kapoor · 16 Aug · 5 min read