Ecommerce
Nykaa revenue climbs 25% to ₹7,374 crore in 9M
Beauty GMV and owned brands lift the platform as offline stores and alliances tighten the omni loop for beauty merchants.
Ananya Rao, Editor··4 min read
Ecommerce
Beauty GMV and owned brands lift the platform as offline stores and alliances tighten the omni loop for beauty merchants.
Ananya Rao, Editor··4 min read
FSN E-Commerce Ventures, parent of Nykaa, posted ₹7,374 crore revenue for the nine months of FY26, up 25 per cent, driven by beauty GMV and a rising share of owned brands under the One Nykaa approach that links curated global lines with its own labels and logistics.
The 25 per cent rise to ₹7,374 crore reflects stronger beauty take-rates and owned-brand penetration. Fashion remains secondary but the integrated model is lifting overall contribution.
Beauty counters inside Nykaa stores and shop-in-shops now move higher-margin kits; a single owned-brand serum drop can clear faster than a pure marketplace listing and reduce return rates at the packing bench.
A single owned-brand serum drop can clear faster than a pure marketplace listing.
Pure-play D2C beauty labels lose pricing power when Nykaa pushes its own lines alongside global exclusives. Traditional chemists feel the assortment gap on premium skincare.
Watch the festive beauty gifting window and any update on store additions; the next filing will show whether owned-brand mix can offset marketplace discounting pressure.
Filed under Ecommerce·Ananya Rao
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