Ecommerce
Nykaa Fashion offers six-month zero commission
Hidden Gems accelerator gives homegrown apparel brands free platform access plus marketing support ahead of festive listings.
Ananya Rao · 5 Oct · 4 min read
20 stories for “GMV”
Ecommerce
Hidden Gems accelerator gives homegrown apparel brands free platform access plus marketing support ahead of festive listings.
Ananya Rao · 5 Oct · 4 min read
Retail
Beauty-and-fashion platform guides late-twenties net revenue growth while like-for-like store sales hit a six-quarter high.
Meera Iyer · 5 Oct · 4 min read
Opinion · Retail
Trent’s Westside bet and Nykaa’s fee waiver both point to the same shopper: one who wants curated product without endless discounting.
The Desk · 3 Oct · 4 min read
Ecommerce
Hidden Gems accelerator waives fees for homegrown labels so they can fund inventory and ads instead of platform take-rates before festive rush.
Ananya Rao · 3 Oct · 4 min read
Opinion · Platforms
Homegrown labels already clock 60 per cent jumps in smaller towns; the next two weeks will separate platforms that can fulfil from those that only promise.
The Desk · 2 Oct · 4 min read
Ecommerce
Plan lifts Amazon Now from roughly 750 stores toward 1,300 by April and targets daily essentials share now at 6.2 percent.
Ananya Rao · 1 Oct · 4 min read
Ecommerce
One Nykaa model with owned brands drives the print, putting pressure on pure D2C beauty sellers and offline counters ahead of festive GMV.
Ananya Rao · 30 Sep · 4 min read
Retail
US athleisure brand joins the premium portfolio, giving merchants another membership-led activewear line just as festive athleisure demand lifts.
Meera Iyer · 30 Sep · 4 min read
Ecommerce
Beauty and fashion platform’s One Nykaa model with owned brands drives GMV; D2C sellers and offline beauty counters watch the share grab.
Ananya Rao · 28 Sep · 4 min read
Opinion · Retail
Seasonal headcount at Myntra and minority cheques for indie beauty brands show merchants still bet on physical and digital tills filling up.
The Desk · 25 Sep · 4 min read
Ecommerce
Beauty GMV and owned brands lift the platform as offline stores and alliances tighten the omni loop for beauty merchants.
Ananya Rao · 24 Sep · 4 min read
Opinion · Ecommerce
Festive capacity is useless if the minutes layer keeps taking the daily habit.
The Desk · 23 Sep · 4 min read
Ecommerce
Both platforms lock the festive calendar and force brands to split inventory and ad spends.
Ananya Rao · 23 Sep · 4 min read
Ecommerce
Network adds 20 fulfilment centres and 150 last-mile stations just as shoppers start stocking lists.
Ananya Rao · 23 Sep · 4 min read
Ecommerce
Beauty and fashion platform’s One Nykaa model keeps GMV and owned brands growing even as physical retail densifies.
Ananya Rao · 20 Sep · 4 min read
Ecommerce
Beauty and lifestyle platform outpaces mass apparel peers, lifting owned brands and curated global lines.
Ananya Rao · 18 Sep · 4 min read
Platforms
Marketplace programme arms Tier-2 fashion labels with video, live commerce and virtual try-on to cut discovery cost before festive.
Rhea Kapoor · 11 Sep · 4 min read
Platforms
Marketplace programme gives Tier-2 fashion labels video tools, live commerce and virtual try-on to scale before festive, cutting discovery cost for new sellers.
Rhea Kapoor · 10 Sep · 4 min read
Ecommerce
Infisum and Fynd data show D2C pre-Navratri orders already up and full-season GMV expected 35-40% higher, lifting dark-store throughput.
Ananya Rao · 8 Sep · 4 min read

Opinion · Ecommerce
The 10-minute war is over as a novelty. What remains is retail: rent, shrinkage, labour, and who owns the evening slot in a hundred Indian cities.
The Desk · 20 Aug · 6 min read