Daily briefing

Sunday, 11 October 2026

Festive rush hits platforms as stores open new doors

Delhi desk, 11 October 2026. Flipkart and Amazon opened the festive books with record traffic and premium demand while department stores pushed flagship formats in Pune and Gurugram. Merchants watch the till and the dark store as non-metro orders climb.

1. Ecommerce

   Flipkart logs 6.3 mn users on sale open

   Tier-III towns drive half the first-hour visits as festive season begins.

2. Ecommerce

   Amazon doubles orders on festival open

   Premium phones and wearables lead as non-metro visits dominate early traffic.

3. Retail

   Shoppers Stop debuts premium Pune store

   Three-floor format targets higher tickets after 4.7 percent LFL growth.

4. Retail

   Lifestyle opens Gurugram flagship store

   New outlet anchors Felix Plaza mixed-use project in high-growth NCR corridor.

5. Retail

   Premium mix now drives festive P&L

   Higher tickets from non-metros force stores and platforms to upgrade service and stock.

6. Retail

   Kiaasa Retail adds six stores in UP Rajasthan Bihar

   Ethnic wear chain hits over 126 outlets ahead of wedding season demand.