Daily briefing

Tuesday, 27 October 2026

Zudio scale, Reliance athleisure pact, Decathlon flagship

Delhi desk, 27 October 2026. Value fashion keeps printing volume while premium deals and festive platforms chase the same wallet. Merchants watch store counts and dark-store density more than ads this week.

1. Retail

   Zudio past 800 stores on volume

   Value format keeps adding high-street outlets and sub-₹999 tickets faster than global peers.

2. Retail

   Reliance locks Fabletics exclusive

   Athleisure brand gains full omni-channel access across Reliance’s vast store and digital network.

3. Retail

   Decathlon Mumbai flagship hits 132

   New two-storey store adds experiential court and personalisation to the national network.

4. Ecommerce

   Flipkart festive orders up 20-22%

   Small-town and Gen Z shoppers powered the 11-day sale across fashion and beauty.

5. Retail

   Zudio offline model still wins

   Dense high-street stores and hard price points keep outpacing ad-heavy digital rivals.

6. Ecommerce

   Blinkit dark stores race past 2,400

   Eternal keeps adding nodes in smaller cities even as margins stay thin; riders and kiranas feel the density first.