Retail
Reliance Brands opens Fabletics store in Delhi
US activewear label debuts at DLF Promenade with RFID fitting rooms; Mumbai outlet planned next under exclusive pact.
Meera Iyer · 5 Oct · 4 min read
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5 stories for “channels”
Supply Chain
D2C food brands widen offline trade as quick-commerce shelves fill
Dark-store space crunch before festive forces snacks and sweets makers onto B2B marketplaces and kirana-modern trade routes.
Farhan Qureshi · 3 Oct · 4 min read
Ecommerce
Flipkart Big Billion Days starts 9 October a day after Amazon
Both platforms lock the festive calendar and force brands to split inventory and ad spends.
Ananya Rao · 23 Sep · 4 min read
Platforms
Flipkart launches Fashion Spotlight, targets 500 D2C brands
Marketplace programme gives Tier-2 fashion labels video tools, live commerce and virtual try-on to scale before festive, cutting discovery cost for new sellers.
Rhea Kapoor · 10 Sep · 4 min read
Ecommerce
Flipkart 2GUD launches Local format with Bengaluru mall
Value platform opens hybrid channel for traditional stores via influencer video and fulfilment, giving single-brand outlets pan-India reach without full D2C build.
Ananya Rao · 10 Sep · 4 min read