MONDAY, 26 OCTOBER 2026

QHAAT

Today in Indian Retail

Ecommerce

Flipkart Big Billion Days hits 6.3 million concurrent users

New customers rose 34% and non-metros drove 60% of demand as festive e-commerce opened strong.

, Retail correspondent··4 min read

Smartphone screen glow on a wooden table beside shopping bags in soft evening light
Smartphone screen glow on a wooden table beside shopping bags in soft evening light

Flipkart recorded 6.3 million concurrent users in the opening hour of its Big Billion Days sale. New customers grew 34%. Non-metro shoppers accounted for about 60% of demand in the early festive window that runs to mid-November.

Daily active users hit a fresh high on day one according to the Bank of America note based on Sensor Tower data. Myntra DAUs rose 40% in the first six days versus September. Nykaa Fashion MAUs were up 24% year-on-year.

Small-town shoppers now set the pace for horizontal platforms. A first-time buyer in a Tier-3 pin code lifts average order value only if logistics and returns stay tight.

Flipkart saw 6.3 million concurrent users and 34% more new customers on day one.

The surge helps Flipkart and Amazon but leaves pure-play D2C brands fighting for visibility and ad rates. Quick-commerce saw little festive DAU lift, keeping the battle separate.

Watch conversion and return rates through the 15 November close and the next set of platform GMV disclosures.

Filed under Ecommerce·Meera Iyer

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