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9 stories for “B2B”

Open beauty product testers and mirrors on a clean white retail counter under soft spotlights

Ecommerce

Nykaa adds 14 stores to 338, clocks strong Q2 growth ahead of festive

Beauty and fashion both beat estimates; House of Nykaa brands and Nike drops keep the till busy while SuperStore scales.

Ananya Rao · 7 Oct · 4 min read

Stacked snack cartons on a small wholesale counter with weighing scale

Supply Chain

D2C food brands widen offline trade as quick-commerce shelves fill

Dark-store space crunch before festive forces snacks and sweets makers onto B2B marketplaces and kirana-modern trade routes.

Farhan Qureshi · 3 Oct · 4 min read

Large warehouse interior with pallet racks and loading bays

Retail

Reliance Retail seals Metro India buy for ₹2,850 crore

Full ownership of the cash-and-carry chain adds 31 large-format stores and merchant links to the B2B network.

Meera Iyer · 21 Sep · 4 min read

Piles of sports equipment boxes and stacked bicycles in a warehouse loading bay

Supply Chain

Decathlon B2B grows 20-fold, now 10% of revenue

Wholesale arm reaches 20,000-plus pincodes and over 90 percent of India, lifting institutional and small-city reach.

Farhan Qureshi · 14 Sep · 4 min read

Neighbourhood kirana shop with a hanging scale

Retail

The kirana did not get digitised. It got a QR and a delivery problem.

Five years of "empower the unorganised retailer" left a sticker on the glass and the order going to a dark store. Here is what actually changed.

Meera Iyer · 19 Aug · 7 min read

Supply Chain

Delhivery does not want your dark store. That is the story.

Sahil Barua told the Street what 3PLs have been whispering: point-to-point q-commerce last mile has no network effect worth owning. The money is still in the long haul.

Farhan Qureshi · 18 Aug · 7 min read

Merchant phone stall with a POS device and QR

Platforms

WhatsApp is still India's real storefront. The catalogs just got less shy.

40% year-on-year growth in WhatsApp-led commerce is not a Meta slide. It is how a brand sells when the customer will not download a fourth shopping app.

Rhea Kapoor · 16 Aug · 5 min read

Platforms

ONDC had a quiet year. That might be the good news.

The protocol did not kill Amazon. It also did not die. India's public digital commerce layer is settling into the unglamorous job: being a pipe some apps use.

Rhea Kapoor · 11 Aug · 6 min read

SaaS

GST is still the real SaaS monopoly in Indian commerce.

Every store, warehouse, and marketplace payout eventually becomes an invoice. The companies that own that moment own a tax on the economy.

Rhea Kapoor · 7 Aug · 5 min read