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9 stories for “branded”

Folded apparel stacks and price tags on a simple wooden table in a small-town wholesale lane

Platforms

Meesho Mall NMV jumps 93% as branded goods reach tier-3

Festive day-one orders more than triple; small-town buyers trade up, pressuring unbranded wholesalers and local garment units.

Rhea Kapoor · 24 Oct · 4 min read

Empty convenience store aisle with half-cleared shelves and fluorescent lights

Retail

Reliance Retail exits 7-Eleven deal, shuts nearly 60 stores

Five-year franchise ends after ₹92 crore revenue and ₹90 crore loss; kiranas and 10-minute delivery leave no room for mid-format convenience.

Meera Iyer · 17 Oct · 4 min read

Smartphone boxes and appliance cartons stacked beside a payment terminal on a retail counter

Opinion · Ecommerce

Why festive premiumisation leaves value merchants exposed

Platform data shows shoppers stretching for higher ASP goods; pure discounters without credit or exchange tools risk basket shrinkage.

The Desk · 10 Oct · 4 min read

Retail

Nykaa adds 14 stores to 338 as Q2 beauty fashion steady

Beauty chain keeps physical expansion while fashion NSV runs high-40s; omnichannel sellers gain another branded counter.

Meera Iyer · 10 Oct · 4 min read

Dimly lit empty convenience store shelves with leftover packaged snacks and coolers

Retail

Reliance Retail ends 7-Eleven franchise nearly 60 stores shut

Five-year convenience tie-up unwinds after losses; kiranas and quick commerce leave little room for mid-format branded outlets.

Meera Iyer · 10 Oct · 4 min read

Stacked cardboard cartons and packing tape on a warehouse conveyor under bright lights

Ecommerce

Amazon Flipkart open festive with double orders premium surge

Great Indian Festival and Big Billion Days kick off; shoppers upgrade via discounts and finance, lifting average selling prices for sellers.

Ananya Rao · 10 Oct · 4 min read

Empty optical display counters and frame racks under mall lighting

Retail

Reliance Brands acquires LensCrafters India from DLF

Second Luxottica buy after Sunglass Hut hands Reliance premium optical stores in key NCR malls and squeezes independents on high-street rents.

Meera Iyer · 10 Sep · 4 min read

Supply Chain

Delhivery does not want your dark store. That is the story.

Sahil Barua told the Street what 3PLs have been whispering: point-to-point q-commerce last mile has no network effect worth owning. The money is still in the long haul.

Farhan Qureshi · 18 Aug · 7 min read

Fulfilment warehouse cartons on a conveyor

Ecommerce

Meesho already won the customer everyone else is still pitching.

Value commerce is not a tier-2 story. It is the majority of Indian ecommerce, and it does not care about your 10-minute milk.

Meera Iyer · 10 Aug · 6 min read