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10 stories for “marketing”

Handwritten discount board and stacked plastic stools outside a small Indian retail shop at dusk

Opinion · Retail

Value retail’s festive tightrope looks thinner this year

Inflation absorption and quick-commerce frequency are testing the old low-price promise just as footfall peaks.

The Desk · 7 Oct · 4 min read

Apparel racks and hanging garments in a brightly lit warehouse corner

Ecommerce

Nykaa Fashion offers six-month zero commission

Hidden Gems accelerator gives homegrown apparel brands free platform access plus marketing support ahead of festive listings.

Ananya Rao · 5 Oct · 4 min read

Empty optical store interior with rows of spectacle frames on glass shelves

Ecommerce

Lenskart sets 31 October IPO, eyes ₹2,150 cr raise

Pre-IPO cheques from Damani family and SBI MF lock valuation path; store and tech spend next.

Ananya Rao · 4 Oct · 4 min read

Stacked snack cartons on a small wholesale counter with weighing scale

Supply Chain

D2C food brands widen offline trade as quick-commerce shelves fill

Dark-store space crunch before festive forces snacks and sweets makers onto B2B marketplaces and kirana-modern trade routes.

Farhan Qureshi · 3 Oct · 4 min read

Smartphone box on a metal shelf inside a compact dark store

Platforms

Blinkit and Zepto turn iPhone 18 launch into 10-minute marketing play

Quick commerce platforms list scarce units on launch day to own the immediacy conversation.

Rhea Kapoor · 23 Sep · 4 min read

Ecommerce

Flipkart 2GUD launches Local format with Bengaluru mall

Value platform opens hybrid channel for traditional stores via influencer video and fulfilment, giving single-brand outlets pan-India reach without full D2C build.

Ananya Rao · 10 Sep · 4 min read

Empty jewellery display cases under warm spotlights in a quiet showroom

Retail

GRT Jewellers seals 74% TBZ stake for ₹1,034 cr

Deal lifts GRT network to 106 stores and puts heat on mid-tier jewellers ahead of festive buying.

Meera Iyer · 6 Sep · 4 min read

Quiet jewellery showroom display cases with gold ornaments under warm spotlights

Retail

GRT Jewellers seals ₹1,034 crore deal for 74% stake in TBZ

Chennai chain gains 37-store pan-India footprint overnight; open offer for residual stake follows SEBI rules.

Meera Iyer · 2 Sep · 4 min read

Stock ticker board reflection on empty glass shopfront at dusk

Opinion · Retail

Why secondary sales now price Indian retail risk

Lenskart’s back-to-back block deals show listed consumer names face real liquidity tests that franchise and store expansion plans cannot ignore.

The Desk · 30 Aug · 4 min read

Empty optical display racks and frame trays under fluorescent store lights

Retail

Lenskart sees ₹1,857 crore block deal at ₹630

Alpha Wave offloads stake days after SoftBank sale, testing post-IPO liquidity for eyewear chain and its franchise partners.

Meera Iyer · 30 Aug · 4 min read